Cadbury Secret Santa Postal Service

For a chance to send a delicious Cadbury chocolate bar to someone special, you will need to scan one of the QR codes which can be found on our posters popping up all over the country. This will take you through to our Secret Santa Postal Service where you will be shown if there are bars in stock ready for you to send. If there is, you will be taken through steps to send your Secret Santa chocolate bar by our wonderful Cadbury postie.

Subject to availability, people can choose from a range of Cadbury products, including CDM (original), CDM Oreo Sandwich, CDM Caramel, CDM Fruit & Nut, CDM Wholenut, Bournville 100g (subject to availability). Ranging in weight,100-120g. All allergens are clearly labelled on the website and recipients can check the ingredient list on the back of the packaging.

We’re keen to invite as many people as possible to be a Secret Santa which is why we’re giving 21,200 people the opportunity to send one bar for free, subject to availability (number of bars sent is limited by phone number). To allow as many individuals as possible to send a chocolate bar secretly, a maximum of three free bars can be sent to the same address. Each day, an allocation of free chocolate bars are available, and if there aren’t any free bars left, unsuccessful participants (someone who has been unable to redeem a free bar) during the Postal Service Period will have an opportunity to enter random Daily Prize Draw(s) to win the opportunity to send a gift to a recipient of their choice, this will be in operation from the 17/11/2025 - 21/12/2025.

We’re excited to announce the Cadbury Secret Santa will run from the 17th November to 21st December so keep an eye out for a poster near you.

Anyone aged 18 or over with an email address in the Republic of Ireland with a smartphone or QR scanning code device can send a free chocolate bar secretly to someone special. All individuals require a valid mobile number to verify entry into the experience.

Please allow up to 2 weeks for your Secret Santa gift to be dispatched via An Post standard post, and up to 6 weeks for delivery to its final address. As our gifts are sent out via An Post, we are unable to guarantee their final delivery date and delivery may take longer during busy periods. We are also unable to track our gifts once they are out for delivery with An Post and therefore cannot accept responsibility for any damaged or lost packages.

Yes, Cadbury Secret Santa Postal Service is free of charge (both the chocolate and postage is covered) for up to 21,200 people.

This means that when you scanned the QR code, our Postal Service had reached its maximum number of free chocolate bars at that moment in time. Our postie is currently stocking up on more bars, so keep your eyes peeled for another poster and scan a QR code again soon to have another go – this can either be the same poster as the one you used previously or a different one.

Bars will be released on a staggered basis each day, to ensure as many people as possible have the chance to become a Secret Santa this Christmas. Any unclaimed bars from the main promotion will be rolled over into the Daily Prize Draw with a minimum of 20 bars per day.

This year, our Secret Santa service is more widely available than ever before and will be popping up in cities and towns across the country. If you haven’t spotted one of them yet, information on how to spot them is on our website. Keep your eyes peeled!/p>

Here’s are some tips and tricks when scanning our QR code:

iPhone:
Open the Camera app from the Home Screen, Control Centre or Lock Screen. Select the rear-facing camera. Hold your device so that the QR code appears in the viewfinder in the Camera app. Your device will recognise the QR code and display a notification. Tap the notification to open the link associated with the QR code.

Android:
OOn your compatible Android phone or tablet, open the built-in camera app. Point the camera at the QR code. Tap the banner that appears on your Android phone or tablet. Follow the instructions on the screen to finish signing in.

If you still aren’t having any luck please also check that your phone is compatible and up to date with the latest software. Please make sure you are also connected to mobile data or wifi.

Oh dear! Please check the tips and tricks above on how to scan a QR code. If this still isn’t working please go to Contact Us on the website but make sure you have a picture of the site you are trying to scan and location of where you tried to scan the QR code.

Every Secret Santa sender has 10 minutes to complete their form. If you ran out of time, don’t worry, try again next time you see a QR code on one of our Secret Santa posters. Here’s some tips to make sure you complete the form in time:

Have your recipient's address at the ready to save time
Keep an eye out for the 5 minute reminder which lets you know when half your time is up

TUnsuccessful Participants (someone who has been unable to redeem a free bar) during the Postal Service period shall have an opportunity to enter random Daily Prize Draw(s) to win the opportunity to send a gift to a recipient of their choice.Daily Prize Draw period – 17/11/2025 to 21/12/2025. If eligible (check eligibility in the competition T&Cs).

Participants can opt-in to a single-day entry for a Daily Prize Draw. Participants must fill in their personal details (including their full name and valid email address & mobile number). SMS verification may be required to validate participant entry.

Unsuccessful participants shall have the opportunity to be entered into all Daily Prize Draws for the duration of the Daily Prize Draw period upon granting marketing consent.

Participants can opt-in to all future entries into the Daily Prize Draw. Participants must fill in their personal details (including their full name and valid email address & mobile number). SMS verification may be required to validate participant entry.

Don’t worry! All data will be destroyed once your Secret Santa order has been fulfilled, unless you have opted in to receive marketing communications from us. See https://www.cadbury.ie/terms-and-conditions for full T&Cs.

We want to ensure as many people as possible are able to send a chocolate bar in secret, so this year a maximum of 1 x chocolate bar is permitted per mobile number. Your phone number is only used to authenticate your entry into the Cadbury Secret Santa Postal Service, and will not be stored for marketing purposes

Yes! If you are lucky enough to find a poster with a bar available you can send a bar this year.

How can I get involved?

What Cadbury chocolate bars will be available to send as part of the Cadbury Secret Santa campaign?

How many bars are on offer and how many can I send?

How long will the campaign run for?

Who is eligible to send a gift as part of the Cadbury Secret Santa campaign?

How quickly will my bar be delivered?

Will it be free to send the Secret Santa gift?

I tried to send a bar as part of the Secret Santa campaign through one of your posters, but no bars were available. Why?

I can’t find a poster to take part in the campaign, how do I find one?

How do I scan the QR code on the Secret Santa poster?

The QR code isn’t working on the poster when I try to scan it?

I ran out of time before I finished sending my Secret Santa! Why did this happen?

What is the prize draw element to the promotion?

What is the automatic entry prize draw element to the promotion?

How will my data be used?

Why am I asked for my mobile number?

I sent a bar last Christmas, can I send another one this year if I find a poster?